Hear more from “The Dream Believers”

January 9, 2012

Hear the real dreams and aspirations from the kids riding on the Discover Card float — and check out some video from parade day!  This video also features six lucky Discover Card customer service employees who act out each child’s dream on The Dream Believers float.

The Dream Believers: From start to finish in 90 seconds

January 6, 2012

Ever seen a float built in 90 seconds? Here’s your chance!

The Dream Believers wins the Grand Marshal Trophy for Creative Excellence and Design

January 4, 2012

Here’s The Dream Believers as it made its way down Colorado Boulevard during the Rose Parade.  The float won the coveted Grand Marshal trophy for Creative Excellence and Design — for the second year in a row!

The Dream Believers at the Rose Parade

Introducing…..the Float Riders!

January 1, 2012

Meet the six Discover customer service reps (and a few other special guests) who won our internal contest to ride the float!  Discover is committed to excellent customer service and we can’t thank these special employees enough for all that they do.

Tomorrow is the Rose Parade… we can’t wait!!

Meet Chloe!

December 29, 2011

The Discover Card Rose Parade float wouldn’t be complete without Chloe — our blue and brown eyed Dalmatian! Best part is… she doesn’t bark!!

Just what exactly goes into the Discover “O” ….

December 29, 2011

Orange and peach lentil… saffron…straw flower and sweet rice. And let’s not forget the dehydrated carrot!!! Yes, that’s all for the “O”!!

It’s all in the details….

December 29, 2011

As the date continues to draw nearer to the Rose Parade, Discover Card employees, family and friends continue to work hard around the clock to put the finishing touches on the Discover Card Rose Parade float. Check out some of the spectacular design details that make our Discover Card float come alive!!!   

Here, float workers glue on golden flaxseed to the straps of the doctors bag, which is covered in brown flaxseed. According to a special onsite source — “It is so much harder than it looks!!!”



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