Hear the real dreams and aspirations from the kids riding on the Discover Card float — and check out some video from parade day! This video also features six lucky Discover Card customer service employees who act out each child’s dream on The Dream Believers float.
Ever seen a float built in 90 seconds? Here’s your chance!
Here’s The Dream Believers as it made its way down Colorado Boulevard during the Rose Parade. The float won the coveted Grand Marshal trophy for Creative Excellence and Design — for the second year in a row!
Meet the six Discover customer service reps (and a few other special guests) who won our internal contest to ride the float! Discover is committed to excellent customer service and we can’t thank these special employees enough for all that they do.
Tomorrow is the Rose Parade… we can’t wait!!
As the date continues to draw nearer to the Rose Parade, Discover Card employees, family and friends continue to work hard around the clock to put the finishing touches on the Discover Card Rose Parade float. Check out some of the spectacular design details that make our Discover Card float come alive!!!
Here, float workers glue on golden flaxseed to the straps of the doctors bag, which is covered in brown flaxseed. According to a special onsite source — “It is so much harder than it looks!!!”